Daley Travels

The message above popped into my Facebook inbox a few days ago.   I have a lot of 'game' friends there and this kind of "post this on your status" round-robin is pretty popular, so I get these from time to time.  I really don't have a problem with it, just not not something I usually jump on.  99% of the time I hit the delete button and move on.  Which is what I did with the above message.  No big deal. 

The posts followed a predictable course - colors started popping up on walls all over Facebook, the women who didn't know about it and the men started posting "What's with the colors?", etc.  It peaked after a day or two, then dwindled out. 

And then I started seeing this post:

Ladies, your red, black, pink, blue, white, butterflied, cheetah printed, and clear bra colors made the channel 4 SLC news tonight. Facebook doesn't know who started it going but the Susan B Koman foundation says it was a great way to raise awareness for breast cancer. Way to go! Post this on your walls and spread the word again!!

Can someone please explain to me how posting the color of your bra in your status bar is raising awareness of breast cancer?  (As if there are people still out there unaware of breast cancer.)  I'm serious here - what am I missing?  Nowhere in any of the color posts was anything said about breast cancer.   I mean, if you want to 'raise awareness', then post something like -

75% of my immediate family has had cancer.

or

My medical bills for my chemotherapy came to over $100,000.

I can see something like that giving people pause and raising awareness of how widespread cancer still is or how horribly expensive and financially devastating treatment can be.

But just posting a color??  Even after everyone else found out it was the color of your bra, it was supposed to make them think about breast cancer? Or remind someone they should get a mammogram?  Yeah, that was the first thought I had too.